household staple. concept by bmga studios.

Three metal beer kegs with a graphic of a chair, a bottle, and the words 'Household Staple Beer' in yellow and red.

beer-kombucha hybrid craft brewery

Household Staple Beer is positioned as an everyday essential - a craft brew that belongs in every fridge. The kombucha-beer hybrid aspect can attract wellness-conscious drinkers who want a flavorful, probiotic-rich alternative to traditional beer. The minimalist branding, featuring warm tones and clean design, appeals to quality-focused, health-conscious consumers who appreciate artisanal, small-batch brewing. The kombucha-beer hybrid taps into the growing market of fermented, probiotic-rich beverages. Limited pre-orders and tasting events will reinforce its artisanal appeal, creating a go-to staple for craft beer lovers. The tagline "staple in name, exceptional in taste" emphasises reliability and high-quality craftsmanship.

A city street scene with cars parked along the curb and pedestrians walking on the sidewalk. There is a large billboard on a building advertising a household staple beer, and another sign for Landmark Cafe and Pancake House. The buildings are brick and tile, with a water tower and a water tank visible in the background. The sky is clear and blue.
A tall illuminated signboard displaying various food and drink items, including bottles, jars, bowls, and fruits, against a dark building exterior at dusk.

Name: Ferment Fusion
Style: Kombucha-Beer Hybrid
Flavor Profile: Bright, Tart, Lightly Funky, Crisp

Description:
A bold fusion of craft beer and kombucha, where tradition meets innovation. This small-batch hybrid blends the tart, probiotic-rich character of kombucha with the depth and complexity of artisanal beer, creating a naturally effervescent brew with a crisp, refreshing finish. Light funk, citrusy tang, and a smooth malt backbone make this the perfect staple for adventurous drinkers.

The Household Staple beer packaging features a clean, modern, and minimalist design that balances bold typography with a striking colour palette. The design is modern, understated, and sophisticated, reflecting a craft beer that is both high-quality and approachable. The choice of colours and illustrations gives it a nostalgic yet contemporary feel, making it stand out on the shelf while maintaining a sense of everyday familiarity.

Three brown bottles of homemade beer labeled 'Household Staple' with orange labels, white text, and black-and-white illustrations of a chair and a bottle. The bottles are on a plain white background.
A brown glass bottle with an orange label that says "Household Staple" and features a line drawing of a chair with a bottle on it, placed on a light grey background.
Orange box labeled Household Staple with illustrations of chairs and text about beer and a beer company.
A dark brown beer bottle with an orange label featuring a black and white radio illustration and the text "HOUSEHOLD STAPLE" on a white surface.