Household Staple. Concept by bmga studios.
HOUSEHOLD STAPLE
BEER-KOMBUCHA HYBRID CRAFT BREWERY
Household Staple Beer is positioned as an everyday essential - a craft brew that belongs in every fridge. The kombucha-beer hybrid aspect can attract wellness-conscious drinkers who want a flavorful, probiotic-rich alternative to traditional beer. The minimalist branding, featuring warm tones and clean design, appeals to quality-focused, health-conscious consumers who appreciate artisanal, small-batch brewing. The kombucha-beer hybrid taps into the growing market of fermented, probiotic-rich beverages. Limited pre-orders and tasting events will reinforce its artisanal appeal, creating a go-to staple for craft beer lovers. The tagline "staple in name, exceptional in taste" emphasises reliability and high-quality craftsmanship.
Name: Ferment Fusion
Style: Kombucha-Beer Hybrid
Flavor Profile: Bright, Tart, Lightly Funky, Crisp
Description:
A bold fusion of craft beer and kombucha, where tradition meets innovation. This small-batch hybrid blends the tart, probiotic-rich character of kombucha with the depth and complexity of artisanal beer, creating a naturally effervescent brew with a crisp, refreshing finish. Light funk, citrusy tang, and a smooth malt backbone make this the perfect staple for adventurous drinkers.
The Household Staple beer packaging features a clean, modern, and minimalist design that balances bold typography with a striking colour palette. The design is modern, understated, and sophisticated, reflecting a craft beer that is both high-quality and approachable. The choice of colours and illustrations gives it a nostalgic yet contemporary feel, making it stand out on the shelf while maintaining a sense of everyday familiarity.
